I’m a UX & Product Designer with a background in visual systems and brand strategy. I design scalable digital experiences that balance user needs with business goals.
My work is grounded in research, systems thinking, and clear interaction design. With experience across agency, in-house, and academic contexts, I approach projects holistically — shaping structure, visual language, and user flows into practical, intuitive systems.
I’m particularly interested in translating complex ideas into simple, usable frameworks. I enjoy collaborating with cross-functional teams and contributing to products that create long-term value.
Alongside professional practice, my academic research explores design ethics and the role of systems in shaping sustainable and human-centered outcomes.
I’m currently focused on contributing to scalable product experiences and supporting UX strategy within growing teams.
Qualifications
Master of Design
Media Design School—New Zealand
Professional Diploma in Digital Marketing
Asia Pacific Institute of Digital Marketing (APIDM)
Selected Brand Systems & Campaign Work
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