A multi-disciplinary Senior Designer helping SMEs and global corporate clients translate ideas into impactful design solutions. My practice is grounded in UX design, human-centered design, and brand strategy, with a strong focus on aligning creativity with business objectives.
Throughout my career, I have specialised in turning insights into practical, design-driven outcomes—crafting memorable customer experiences, compelling campaigns, and strategic communications that strengthen brand presence and engage audiences.
I thrive on collaboration, connecting cross-functional teams and guiding projects through complexity and ambiguity to deliver work that is both meaningful to users and valuable to businesses. My background spans customer experience design, creative direction, advertising, marketing, and corporate communications, enabling me to approach projects holistically from concept to execution.
I am passionate about using design as a strategic tool: one that not only solves problems but also creates emotional connection, drives measurable impact, and supports long-term growth.
Summary of Skills
Design Experience
Over 15 years of experience across creative agencies, in-house studios, and freelance collaborations — crafting brand identities that not only look beautiful but also evoke emotion and communicate the essence of an idea.
Customer Service Design
Skilled in applying design research to uncover genuine customer insights, mapping journeys and touchpoints that transform challenges into meaningful, seamless experiences.
Human-Centric Approach
Dedicated to creating value-driven design solutions that build authentic connections, enhance engagement, and strengthen long-term brand loyalty and trust.
Digital & Interactive Design
Experienced in designing intuitive, research-informed digital experiences that balance usability, aesthetics, and strategy — from user flow to interface design across web and app platforms.
Marketing & Communications
Proven ability to conceptualize and execute data-driven brand and digital marketing campaigns that align creativity with measurable business growth.
Workshop Design & Facilitation
Experienced in designing and facilitating collaborative workshops that encourage discovery, co-creation, and shared problem-solving — fostering creativity, alignment, and team success.
Qualifications
Master of Design
Media Design School—New Zealand
Professional Diploma in Digital Marketing
Asia Pacific Institute of Digital Marketing (APIDM)